Marketing is changing! Over the last decade, the marketing function has been completely redefined, driven by digital transformation and an explosion of new tools and technologies. At the same time, customer expectations are rising.
Marketing technology -- Martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on Martech in order to succeed. But it doesn't stop there. New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology. In short: Martech is marketing.
This intersection between technology and marketing will be the focus of the first Africa Martech Summit organised by CIO East Africa, reknown for quality event execution and content