AFRICA MARTECH SUMMIT 2021

A business transformation leader with over 24 years of experience in commercial leadership. Gathaiya currently serves as the Country Director for East Africa at Google responsible for managing regional Google operations, developing and executing growth and innovation, and building and managing strategic partnerships. She thrives at organizational transformation, predominantly focused on developing strategy and providing commercial leadership in sales and business development.

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Dynamism paired with an attitude for success, the word expert knows no bounds thanks to our CEO

Laura’s commitment to excellence is second to none, this is what sets her apart when it comes to ensuring results. With a background in marketing, she leads projects with creativity, intuition and great taste

Laura can comfortably customize marketing activities as per requirements, drive customer relationships and improve customer satisfaction. Plus, she knows how to own market intelligence in different countries and industries, giving feeding back insights and contributing to the objective of growing market share products.

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With a proven track record of leading diverse international executive teams in the West, Eastern and Central African regions, Dr. Betty has a high degree of success in brand building and revenue growth having worked with multinationals, Samsung in Kenya and Microsoft in the West, East, Central Africa & Indian Ocean Islands (WECA) region. She has over 20 years of senior leadership in both private and public sectors.

Daktari ticks off all the boxes when it comes to executing change for success.

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In his current role, Ikechi is helping Mindshare’s clients to leverage data in new ways and embrace innovations in predictive analytics. Ikechi is working across all Mindshare US accounts to ensure that analytics is consistently adding value through stakeholder partnership and clear storytelling. Serving as an “analytics ambassador” at Mindshare, Ikechi collaborates heavily with planning and strategy teams to take on various business challenges for Mindshare’s clients. Ikechi’s team has over 100 people across offices in New York, Chicago, Atlanta and Los Angeles. Ikechi’s contributions to the industry were
highlighted in 2020 when he was selected by Adweek as a Media All-Star for leading the creation of Mindshare’s scenario planning tool called Synapse. Ikechi also takes time to attend and speak at various conferences to stay connected with the analytics and marketing community. He has strong relationships
with colleges in the NY area (Columbia, Baruch, Fordham and Pace University) through organizing case competitions to provide experiential learning opportunities for the next generation of analytics and marketing professionals. Ikechi holds an MBA from Pace University, Lubin School of business

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Faruk leads Enterprise Customer Data Platform, Marketing Cloud and Field Service Management sales organisation in Eastern, Central Europe, Middle East and Africa as a key part of Innovation and overall go-to-market strategy for the Oracle Customer Experience. Our business and technical credentials, combined with deep understanding of technology-led innovation and entrepreneurial attitude allows us to formulate, champion and drive through execution of profound CX led transformations.

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Performance Marketing Manager at IBM, Tabitha Maina is an effective and innovative marketing executive able to advice businesses on how to unlock business value from investing in understanding the customer and aligning to their needs in order to deliver pipeline and revenue. She has proven managerial skills in leading and directing highly successful teams and has worked with big corporations as well as small organizations; to deliver success and an improved customer experience.She’s a member of the Chartered Institute of Marketing and the Kenya Institute of Marketing with specialties in Marketing Strategy, Performance Marketing, Digital Marketing, Business Development, Corporate Communications, Project Management, Client Relationship Management, Priority Account Management, Media relations, and Market Intelligence.

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"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do.

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A serial entrepreneur with a passion for technology

Harry is exceptionally good at a number of things, especially seeking new technological options and ensuring that they are integrated into the existing technology stack. Apart from tinkering with systems, Harry has strong communication skills that are highly valued.

He is an ICT Consultant and e-Government Strategist at heart and has worked with East African Governments in crafting e-Government implementation strategies.

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Riku Vassinen (M.Sc. Economics) is the Managing Partner in Ogilvy Africa and based in Nairobi. Through his 17 years career, he has a lead digital transformation in J. Walter Thompson, R/GA, TBWA, and as the Country Manager for MySpace.

Experience with global, regional, and local clients in over 50 markets, his work has been awarded multiple Grand Prix and Gold Effies and other industry accolades. He has written two critically acclaimed books about digital marketing and is a frequent keynote speaker in marketing events across the world.

Currently, he is writing his new book about brand purpose coming out in early 2022.

A Consumer Planner at EABL with specialist capabilities in marketing effectiveness. She is East Africa’s Diageo marketing effectiveness champion which involves ensuring the marketing team leverage on effectiveness tools such as Marketing Catalyst to inform decisions on where, how, and when to invest for optimal return on investment. Over the last 3 years, she has managed successful consumer research projects leading to development of key innovation brands based on powerful insights that have tapped into the massive Total Beverage Alcohol recruitment opportunity. Doris’ strength in advanced analytics has enabled her to support the commercial team towards effective decision making.

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Passionate about Africa's Digital Transformation, Chris is a cutting-edge multilingual strategic brand positioning expert and digital guru that has successfully trained some of the best talent in South, East, North and Central Africa and engaged with countless blue-chip corporations. He's been heading the Digital Brands Group, a PAN African collective of brand experience and digital transformation Agencies for about 20 years. His specialties include Strategic Branding & Positioning, Digital Marketing, Digital Strategies, Customer Experience, User Experience Strategy & Design, Broadcast Design, Sound Design, Motivational Speaking.

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Siphesihle Hlela is the Kenya Country Lead Director at Meltwater, the global leaders in media intelligence and social analytics.

With more than 6 years of experience working in the Technology, SAAS, and Digital industry, Siphesihle has expert knowledge in building and expanding data strategies, developing positive, long-lasting relationships with CXOs to meet evolving needs, and works closely with Marketing to drive initiatives for sustainable business relationships with clients.

Currently based in South Africa, he has an avid love for Africa and a keen interest in expanding East Africa in particular. As a dynamic and dedicated business professional, Siphesihle is passionate about developing people, leading from the front and using his expert knowledge to bring about authentic change in African markets.

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One of the people who started, and inspired the wave of digital marketing awakening in West Africa. Temitayo Ige is a seasoned marketing communication professional with over 10 years experience in the industry, 9 of which were spent in digital marketing, putting her right at the beginning of the Digital Marketing awakening in West Africa. Currently he serves as the Digital Brand Manager for Central, East, West Africa, Beiersdorf. In her current role at Beiersdorf, she oversees the strategic digital marketing outlook of the business and the digital activities across 35 countries for NIVEA

is an innovative and successful marketing and communications professional who has led high performing teams, nationally and regionally to build successful brands, drive commercial success and execute successful digital transformation initiatives. He is a Fellow of the Institute of Strategic Management, and a Member of the National Institute of Marketing, Nigeria.

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With over 16 years of experience in the field, Edward’s in-depth technical expertise is limitless. He is a senior experienced Professional Executive with a strong track record of performance who is able to use broad and in-depth technical expertise and practical experience of working with growing organizations to improve mission-critical business processes and projects within the public and private sector. He has extensive experience in management and supporting Organizations as Executive Officer, ICT Director, Business Systems Analyst and Project Manager.

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Ronen specializes in the space of modern digital marketing & personalization. Ronen started his career as a Software Engineer, joined a start-up named Jinni as a partner which won the Emmy award in Las-Vegas for the best personalization technology in the movie industry. Since then, Ronen became an expert of the Oracle Marketing Cloud Suite, which leverages 1st party data & Digital Body Language into business insights. Ronen covers the experience economy modern approach, omni-channel strategies, personalization and the journey from audience acquisition --> conversion --> optimization

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Waithera is the Head of Media Futures & Digital, East African Breweries Limited. A seasoned marketing practitioner with specialist capabilities in digital marketing. Over the last 15 years, she has led successful marketing campaigns in sub-Saharan Africa with start-ups, small and medium sized companies and with multinational organisations. Specialist capabilities in Digital Media, Integrated Marketing, Connection Planning and E-commerce

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Head of Partnerships| Project Management am passionate about purpose-driven conversations. I also enjoy learning and exploring growth opportunities.

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Driving positive impact with a passion, and knack for outcome, Kendi is a leader who is extremely passionate about driving positive impact. She’s a passionate team player inspired by bringing people together to leverage on their strengths to deliver positive outcomes. An ambitious and sself-motivated she is not afraid to take risks and do things differently.

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Armed with a pen and a knack for brilliant organisation skills, meet the Head of Partnerships & Content at CIO Online

Humphrey aka HO believes that everyone has a story to tell, and each shared story has some relevance in life. HO is a veteran business and technology editor cum writer, owing to his magnanimous personality, HO is always ready to provide a helping hand at ensuring that clients are always left with a positive story to tell.

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