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Given the amount of people connected on WhatsApp and the amount of time they spend on the platform, there's a lot that can be done on the app. We have already seen WhatsApp for Business and digital advertising that is done on the platform.

The next step for WhatsApp is for businesses to use the platform to develop and improve its customer experience. Actually, this is already happening and many businesses are seeing the benefit of having WhatsApp communication with customers.

Engage with feature-rich communication

Level up your customer interaction with rich media to send and receive media files like images, audio, and PDFs, add CTA buttons and share locations on the map with messages

Lead generation and sales engagement

Lead generation CTAs and intelligent product recommendations help acquire potential customers and WhatsApp alerts can be built to convert more leads by instantly notifying your sales team reducing turnaround time

With 2 billion users every month and counting, WhatsApp is playing a critical role in delivering a great customer experience in today's omnichannel world. The WhatsApp Business Solution has appeared at the forefront by empowering brands to offer efficient customer communication and enhance the overall customer experience.

Tune in for great insights from the experts on how the WhatsApp business solution enables brands to engage with their customers by offering capabilities to promote, recommend and sell their products and services, as well as offer instant 24/7 post-sales support.